In this week’s Success Newsletter, I would like to reveal the secret to winning friends.
First a quick update:
**** Apology – Not everyone received yesterday’s email alerting you that I have only 3 spaces left and I am going to make it easier for you to be one of the select few to get one of those last 3 places …for my “Subconscious Rapid Transformation Technique” training and certification program. A couple of people asked if we could help out with a payment plan and we have done that. Hurry now to get hold of the secrets to my unique therapeutic technique to get faster results for your clients, while making more per session, and in half the time: http://patrickwanis.com/srtt/srtt.asp You can get the video again here, or once the video has begun to play, skip it by pressing the “Sign Up Now” button.
Now, let’s talk about how to win friends.
This week, I presented a training program/workshop for Equinox fitness in New York City on “The Psychology of Persuasion and Communication.” One of the key points I made is that it is critical to understand the difference between needs and desires.
Most people confuse desires for needs.
We need food, water, shelter and physical love to survive. And yes, we do have some basic emotional needs for happiness and fulfillment but we can still survive without these (see my newsletter “Getting your six needs” http://patrickwanis.com/blog/index.php/2010/06/30/getting-your-six-needs/) but most of what we call needs are actually desires. We want and seek love, approval, acceptance, recognition, praise, encouragement, a sense of belonging, attention, validation, significance, friendship, companionship, etc.
As modern life continues to become faster, our interactions with people become briefer, less personal and less meaningful. Facebook and other social media give us the opportunity to meet and connect with new people and old friends. But what it also does is create an artificial connection – a quick exchange of simplistic information – we know what our friend is doing in the moment but we don’t have a real conversation where we listen and ask questions and rarely are we in front of the other person, in their presence. A key reason that most people create a facebook account and post photos, messages and details about their activities and lives is the hope to get attention, be noticed and feel significant.
Our attempt to make our lives easier and more comfortable has only served to make it more complicated and stressful as we try to keep up with and return calls, text messages, facebook messages, and emails. The result is a barrage of distractions, consuming our time, and robbing us of quality time for our friends and family. A common complaint I here from clients is the desire for someone to express a sincere interest in them and their lives.
When you express a sincere interest in another person, you are also telling them that they are significant. And feeling significant raises one’s self-esteem.
Sonya grew up in a family where her parents were both working and when they were home, they were often arguing. Sonya said her parents barely noticed her and didn’t take the time to sit down and ask her about school, her friends or her interests. Sonya felt and concluded that she was invisible, insignificant and, that no one cared about her or was interested in her. In turn, Sonya grew up doing whatever she could to get people to notice her and give her attention; she painted her body with tattoos, wore revealing clothes, slept around and even joined a gang in the hope that someone might view her as significant.
Thus, one of the key ways to win friends is to make them feel significant.

